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Projects

 

Updates

12 22 2013

Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.

11 07 2013

I’m speaking tomorrow, November 8, at the NYU Stern GMA Conference, part of a panel on creating and maintaining brand identity in a multi-channel environment. 11:30am, NYU Kimmel Center. Stop by and say hello!

10 28 2013

Very pleased to announce that I have been named to 11th class of Young Guns, the Art Director’s Club’s annual award for on-the-rise creatives in design, illustration and visual art. It’s an honor to be recognized alongside some of the brightest creative minds in the world, as well as a few folks who I am proud to call friends. The awards ceremony/party is Nov. 7 at ADC’s NYC headquarters:
link

10 20 2013

I will be giving a lecture at my alma mater, Oregon State University, this Friday, October 25th, at noon with the wonderful Erin Mintun. We’ll be talking about the twists and turns of our career paths after graduation, and how design education opening doors to a myriad of creative careers. Come say hi!

10 07 2013

As part of their ongoing “Defining the Studio of 2015″ series, AIGA approached me to contribute a piece on how design studios will have to change and adapt to flourish in the coming years. Read it here:
Link

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Team USA basketball uniforms
2012

Branding, uniform and typographic design for Hyper Elite basketball uniforms, worn by Team USA and other Nike Federations in international competition since the 2012 London Olympics. Working with the Creative Director of Nike Basketball apparel, we established a design vision for the uniform wherein a single neutral body color is visible while a player is inactive, with a flash of pop color revealed during a defensive stance, dunk or jump shot — inspired by the defensive behaviors of certain wild fish and birds.

The USA chest badge logo, constructed using the 26 degree chevron from Nike heritage, is meant to be wildly different than anything ever seen on a USA uniform before. Its upward movement references high-flying athleticism, and its composition is meant to evoke the badging of super hero costumes. The uniform is blocked in various 26 degree angles, which also inform the custom typeface, developed in three weights and a full character set for international uniforms.

Ryan Aanderud, CD
Heather Amuny-Dey, CD
Darrin Crescenzi, uniform design, typography, branding
Eric Duvauchelle, uniform design
Nike GPS team, uniform design
Esther Chang, typography
Nike Basketball brand design, athlete photography

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