Corresponding with the expansion of the Livestrong line of products to a global audience, a new brandmark for the Nike/Livestrong Foundation partnership was needed to introduce the brand to a new range of customers. Nike worked with agency partners to develop a concept to combine the yellow Livestrong band and Nike brandmark, cementing the bond between the two entities. I executed the logo mark concept refinement and developed the brand standards and product application guides.
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© 2012 Darrin Crescenzi