- Darrin Crescenzi
- Design, art direction, charm
- New York City
05 19 2014
Today the Charlotte Bobcats have officially changed their name back to the Hornets. Very excited to see the primary logo I helped bring to life finally become a part of basketball’s visual heritage. It’s a childhood dream come true for me. Big congrats to Brand Jordan, Rare Design and Hornets fans everywhere for what hopefully is a great new chapter for the franchise. link
02 01 2014
Beginning today, I am now the Design Director of Innovation at the New York office of Interbrand, focused on expanding the agency’s creative processes, service offerings and design thinking capabilities. This is a move I’ve been wanting to make for some time, expanding my role from a focus on identity design to broader design thinking and industry thought leadership, and I can not wait to get started.
01 29 2014
Thrilled to announce that I’ve been included in Fast Company magazine’s list of the 1,000 Most Creative People in Business, a compilation of members of previous MCP classes. Complete with a dedicated page on the Fast Company homepage: link
12 22 2013
Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.
11 07 2013
I’m speaking tomorrow, November 8, at the NYU Stern GMA Conference, part of a panel on creating and maintaining brand identity in a multi-channel environment. 11:30am, NYU Kimmel Center. Stop by and say hello!
Nike London Hospitality
Environmental graphics, invitations and collateral design for Nike’s Olympic hospitality spaces, invite-only curated experiences for partners and athletes designed to showcase the latest Nike products, retail philosophies and innovative brand stories. The theme of the 2012 event was the crossroads of sport and digital, and included a digital retrofit of the beautiful One Marylabone Way event space, providing an amazing contrast between historic architecture and cutting-edge digital sport experiences.
I created the visual identity and print collateral associated with the event, featuring a script-driven digital interpretation of the provided event logo, as well as contributing to spatial design and brand storytelling within the event space.
Andy Walker, creative director
Darrin Crescenzi, design
Quan Payne, additional design
Adam Garcia, additional design
Premier Press, printing