During the Olympics, Nike hosts an event designed to showcase the latest Nike products, retail philosophies and innovative brand stories to its retail partners. The theme of the 2012 event was the crossroads of sport and digital, and featued a digital retrofit of the beautiful One Marylabone Way event space, providing an amazing contrast between historic arcitecture with cutting-edge digital sport products and experiences.
I created the visual identity and print collateral associated with the event, featuring a script-driven digital interpretation of the provided event logo, as well as contributing to spatial design and brand storytelling within the event space.
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Featured on Behance, December 3, 2012.
Featured on Brand New, December 7, 2012.
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© 2012 Darrin Crescenzi