- Darrin Crescenzi
- Design, art direction, charm
- New York City
12 22 2013
Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.
11 07 2013
I’m speaking tomorrow, November 8, at the NYU Stern GMA Conference, part of a panel on creating and maintaining brand identity in a multi-channel environment. 11:30am, NYU Kimmel Center. Stop by and say hello!
10 28 2013
Very pleased to announce that I have been named to 11th class of Young Guns, the Art Director’s Club’s annual award for on-the-rise creatives in design, illustration and visual art. It’s an honor to be recognized alongside some of the brightest creative minds in the world, as well as a few folks who I am proud to call friends. The awards ceremony/party is Nov. 7 at ADC’s NYC headquarters:
10 20 2013
I will be giving a lecture at my alma mater, Oregon State University, this Friday, October 25th, at noon with the wonderful Erin Mintun. We’ll be talking about the twists and turns of our career paths after graduation, and how design education opening doors to a myriad of creative careers. Come say hi!
10 07 2013
As part of their ongoing “Defining the Studio of 2015″ series, AIGA approached me to contribute a piece on how design studios will have to change and adapt to flourish in the coming years. Read it here:
LeBron James identity
With his move to the Miami Heat and subsequent uniform number change, LeBron James’ brandmark was no longer viable and required an update. The brief was appropriate the simple, iconic crown from within his existing logo and evolve it to stand out among other crown logos in the marketplace. After extensive exploration, the solution emerged to create the rim of the crown out of the athlete’s initials, and incorporate the original crown as the crest atop the new logo.
David Creech, CD
Darrin Crescenzi, design