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Projects

 

Updates

07 31 2014

This week I sat down with Adam Martin of the Makers of Sport podcast series for a chat about my career and the impact of design on the business of sports. Give it a listen here.

05 19 2014

Today the Charlotte Bobcats have officially changed their name back to the Hornets. Very excited to see the primary logo I helped bring to life finally become a part of basketball’s visual heritage. It’s a childhood dream come true for me. Big congrats to Brand Jordan, Rare Design and Hornets fans everywhere for what hopefully is a great new chapter for the franchise. link

02 01 2014

Beginning today, I am now the Design Director of Innovation at the New York office of Interbrand, focused on expanding the agency’s creative processes, service offerings and design thinking capabilities. This is a move I’ve been wanting to make for some time, expanding my role from a focus on identity design to broader design thinking and industry thought leadership, and I can not wait to get started.

01 29 2014

Thrilled to announce that I’ve been included in Fast Company magazine’s list of the 1,000 Most Creative People in Business, a compilation of members of previous MCP classes. Complete with a dedicated page on the Fast Company homepage: link

12 22 2013

Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.

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Nike Flyknit technology film
2011

30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment.

Launch film:
http://vimeo.com/44169356

Heather Amuny-Dey, CD
Darrin Crescenzi, art direction and story
The Mill, character design and animation