12 22 2013

Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.

11 07 2013

I’m speaking tomorrow, November 8, at the NYU Stern GMA Conference, part of a panel on creating and maintaining brand identity in a multi-channel environment. 11:30am, NYU Kimmel Center. Stop by and say hello!

10 28 2013

Very pleased to announce that I have been named to 11th class of Young Guns, the Art Director’s Club’s annual award for on-the-rise creatives in design, illustration and visual art. It’s an honor to be recognized alongside some of the brightest creative minds in the world, as well as a few folks who I am proud to call friends. The awards ceremony/party is Nov. 7 at ADC’s NYC headquarters:

10 20 2013

I will be giving a lecture at my alma mater, Oregon State University, this Friday, October 25th, at noon with the wonderful Erin Mintun. We’ll be talking about the twists and turns of our career paths after graduation, and how design education opening doors to a myriad of creative careers. Come say hi!

10 07 2013

As part of their ongoing “Defining the Studio of 2015″ series, AIGA approached me to contribute a piece on how design studios will have to change and adapt to flourish in the coming years. Read it here:


RF Celebrate Legendary

On July 16, 2012, Roger Federer surpassed Pete Sampras’ record for most weeks as the top-ranked tennis player in the world. With his 287th week as the world’s No. 1, the Swiss maestro further cemented his status as the greatest of all time.

To commemorate the occasion, I worked with the Nike Tennis team on a limited-edition series of Roger’s signature Zoom Vapor 9 Tour shoe, limited to 287 pairs (one for each week on top of the rankings). I created a custom ambigram logo, pattern and special packaging — inspired by the back of playing cards — to honor the achievement.

Heather Amuny-Dey, CD
Darrin Crescenzi, design
Peet Kegler Studio, design

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