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Projects

 

Updates

07 31 2014

This week I sat down with Adam Martin of the Makers of Sport podcast series for a chat about my career and the impact of design on the business of sports. Give it a listen here.

05 19 2014

Today the Charlotte Bobcats have officially changed their name back to the Hornets. Very excited to see the primary logo I helped bring to life finally become a part of basketball’s visual heritage. It’s a childhood dream come true for me. Big congrats to Brand Jordan, Rare Design and Hornets fans everywhere for what hopefully is a great new chapter for the franchise. link

02 01 2014

Beginning today, I am now the Design Director of Innovation at the New York office of Interbrand, focused on expanding the agency’s creative processes, service offerings and design thinking capabilities. This is a move I’ve been wanting to make for some time, expanding my role from a focus on identity design to broader design thinking and industry thought leadership, and I can not wait to get started.

01 29 2014

Thrilled to announce that I’ve been included in Fast Company magazine’s list of the 1,000 Most Creative People in Business, a compilation of members of previous MCP classes. Complete with a dedicated page on the Fast Company homepage: link

12 22 2013

Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.

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About

Darrin Crescenzi is an NYC-based designer who’s work spans the gamut of design disciplines. From brand creation and identity design, product and service innovation and the design of physical and digital environments, his work is rooted in passion for highly-funcitonal, empathetic experiences which blur the line between channels.

Darrin is Director of Design & Innovation at Interbrand New York, leading a newly-formed team of thinkers in doers in the quest to make leading global brands more accessible through Design. Previously, as a member of Nike’s Global Brand Initiatives team, Darrin created launch experiences and branding for the swoosh’s pinnacle products and initiatives, incluing the Nike+ FuelBand, NikeID Studio, the Beijing and London Olympics and the LeBron James signature line.

Darrin was named to Fast Company magazine’s prestigious “100 Most Creative People in Business” list, and is a recipient of the coveted Art Director’s Club “Young Guns” award. He is a frequent lecturer and contributor to discourse on the design profession, and maintains a practice creating self-initiated work.

Born and raised in the mountains of the Pacific Northwest, Darrin holds a Bachelor’s of Fine Arts in Applied Visual Art from Oregon State University and is an active member of the Art Director’s Club (ADC) and AIGA professional organizations.

Selected Clients

AT&T
Beats by Dre
Electrolux
Jordan Brand
Keurig
LiveStrong Foundation
McDonald's
Modell's Sporting Goods
National Football League
Nike
Oregon State University
Siemens
Samsung