About/Contact - Darrin Crescenzi

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About…
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Darrin Crescenzi is a brand-centric communications designer who crafts impactful consumer experiences though brand positioning, visual identity, environmental design and art direction. His collaborative, idea-driven process strives for simplicity and craftsmanship.

Until 2012, Darrin was a member of Nike’s Global Brand Design team, most recently developing the visual identity, retail experience and packaging design for the Nike+ FuelBand and Nike+ Basketball product launches. Previously, he worked on the launch of the (Nike)RED campaign, the NIKE ID Studio product customization experience, retail marketing campaigns for the 2012 London Olympics and Nike Flyknit technology, brand identity design for USA Basketball, Nike Livestrong, the LeBron James brand and many more.

Darrin is now a senior designer at the New York office of Prophet, a global strategic brand consultancy, and works with a variety of top brands across a wide range of industries including retail, electronics, manufacturing, pharmaceutical and non-profit.

He has a Bachelors of Fine Arts in Applied Visual Art from Oregon State University and is loves alphabetical order, basketball, Basset Hounds, Sol LeWitt, hyphens, Kafka, Maker’s Mark, No.2 pencils, right angles and Swedish Fish.

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Branding and identity systems
Still image art direction
Moving image art direction
Type design and programming
Retail and experience design
Information design
Packaging
Editorial design and visual narrative
Semitoics & wayfinding
Brand strategy and positioning
Print production
Curiosity

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Résumé / CV
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darrincrescenzi.com

Photo by Mo Daoud

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News…
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05 15 13

The fine folks at Fast Company magazine have named me one of their “100 Most Creative People in Business” for 2013. A small writeup and some early sketches for the LeBron James identity can be seen over on their site, with much to come. Very honored to be considered alongside some of the most forward-thinking minds in the game.
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04 05 13

Victionary has featured several of my projects for Nike in their latest book, ‘Palette 03: Gold & Silver.’ It’s a stunning book, happy to be featured alongside friends and designers I admire.
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01 13 13

Under Considereation’s blog For Print Only has named ‘Sigils of the Houses of Westeros’ the best poster of 2012.
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01 03 13

My ‘Sigils of the Houses of Westeros’ poster was called one of the ‘Best Branding Projects of 2012‘ by Fast Co. Design — though I still don’t think of it as a branding project, I do very much appreciate the love.
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01 02 13

I recently created an illustration piece for comrade Adam R Garcia’s Illustrated Etymology project. My piece illustrates the history of the word “lunatic” and can be viewed here. Fun stuff.

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10 31 2012

Officially relocated to New York City, to begin the new phase of my career at Prophet, an NYC-based strategic brand consultancy. PDX, you will be missed.

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09 17 2012

This week, I’m curating AIGA’s DesignEnvy blog; Check in all week long to hear me bloviate about projects I wish I had done.
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09 11 2012

Regarding reprints of the Sigils of the Houses of Westeros poster; First off, I want to thank everyone for all the kind words and overwhelming support of the project. It was done as a fun, creative outlet to prolong the ASOIAF experience after finishing the novels, and I’m flattered so many folks have enjoyed the final piece.

Because it was conceived as a limited edition run of 250, and in the spirit of not devaluing the print for those who were able to get it, I can’t in good conscience create another run of the posters as-is. The requests for a second edition have been numerous enough to sell the first run many, many times over, so sometime in the future I may do a second edition utilizng a different printing technique. However, with so many exciting new projects looming, I can’t quite say when that will be. Stay tuned…

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08 30 2012

Today an interview I did with Fast Co. Design about the Sigils of the Houses of Westeros poster is up and running on their front page. Thanks to interviewer Mark Wilson for letting me get really esoteric on the rationale behind the project.
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