07 31 2014

This week I sat down with Adam Martin of the Makers of Sport podcast series for a chat about my career and the impact of design on the business of sports. Give it a listen here.

05 19 2014

Today the Charlotte Bobcats have officially changed their name back to the Hornets. Very excited to see the primary logo I helped bring to life finally become a part of basketball’s visual heritage. It’s a childhood dream come true for me. Big congrats to Brand Jordan, Rare Design and Hornets fans everywhere for what hopefully is a great new chapter for the franchise. link

02 01 2014

Beginning today, I am now the Design Director of Innovation at the New York office of Interbrand, focused on expanding the agency’s creative processes, service offerings and design thinking capabilities. This is a move I’ve been wanting to make for some time, expanding my role from a focus on identity design to broader design thinking and industry thought leadership, and I can not wait to get started.

01 29 2014

Thrilled to announce that I’ve been included in Fast Company magazine’s list of the 1,000 Most Creative People in Business, a compilation of members of previous MCP classes. Complete with a dedicated page on the Fast Company homepage: link

12 22 2013

Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.



Darrin Crescenzi is a New York-based designer and art director who creates compelling experiences though visual identity design, experience design and image-making. He has worked extensively in developing brand strategy, visual identity, environmental and product design for consumer-centric global brands across a diverse range of industries, including Nike, the National Football League, Samsung, McDonald’s and more.

His career began as a member of Nike’s Brand Design: Global Initiatives team, where he developed seasonal campaigns, visual identity, experience design, events and packaging for a variety of innovative products, athletes and sport moments, including the design of Team USA’s uniforms for the 2012 London Olympics, the iconic LeBron James brand and the highly acclaimed launch of the Nike+ FuelBand. Darrin is currently Design Director of brand innovation at Interbrand New York.

Darrin has received awards from major business and design industry publications, including being named one of Fast Company magazine’s “100 Most Creative People in Business” as well as a recipient of the Art Director’s Club’s “Young Guns” award for up-and-coming creatives. He is a frequent lecturer and contributor to discourse on the design profession.

He has a Bachelor’s of Fine Arts in Applied Visual Art from Oregon State University and is an active member of the Art Director’s Club (ADC) and AIGA professional organizations.

Selected Clients

Beats by Dre
Jordan Brand
LiveStrong Foundation
Modell's Sporting Goods
National Football League
Oregon State University