12 22 2013

Yesterday, owner Michael Jordan unveiled the new visual identity for the 2014–15 Charlotte Hornets NBA team, a project I’m pleased to announce I helped develop for Jordan Brand alongside the fine folks at Rare Design and with the aid of collaborator David Iglesias. Excited to share the full case study soon.

11 07 2013

I’m speaking tomorrow, November 8, at the NYU Stern GMA Conference, part of a panel on creating and maintaining brand identity in a multi-channel environment. 11:30am, NYU Kimmel Center. Stop by and say hello!

10 28 2013

Very pleased to announce that I have been named to 11th class of Young Guns, the Art Director’s Club’s annual award for on-the-rise creatives in design, illustration and visual art. It’s an honor to be recognized alongside some of the brightest creative minds in the world, as well as a few folks who I am proud to call friends. The awards ceremony/party is Nov. 7 at ADC’s NYC headquarters:

10 20 2013

I will be giving a lecture at my alma mater, Oregon State University, this Friday, October 25th, at noon with the wonderful Erin Mintun. We’ll be talking about the twists and turns of our career paths after graduation, and how design education opening doors to a myriad of creative careers. Come say hi!

10 07 2013

As part of their ongoing “Defining the Studio of 2015″ series, AIGA approached me to contribute a piece on how design studios will have to change and adapt to flourish in the coming years. Read it here:



Darrin Crescenzi is a New York-based designer and art director who creates compelling experiences though visual identity design, experience design and image-making. He has worked extensively in developing brand strategy, visual identity, environmental and product design for consumer-centric global brands across a diverse range of industries, including Nike, the National Football League, Samsung, McDonald’s and more.

His career began as a member of Nike’s Brand Design: Global Initiatives team, where he developed seasonal campaigns, visual identity, experience design, events and packaging for a variety of innovative products, athletes and sport moments, including the design of Team USA’s uniforms for the 2012 London Olympics, the iconic LeBron James brand and the highly acclaimed launch of the Nike+ FuelBand. Darrin is currently Design Director of brand innovation at Interbrand New York.

Darrin has received awards from major business and design industry publications, including being named one of Fast Company magazine’s “100 Most Creative People in Business” as well as a recipient of the Art Director’s Club’s “Young Guns” award for up-and-coming creatives. He is a frequent lecturer and contributor to discourse on the design profession.

He has a Bachelor’s of Fine Arts in Applied Visual Art from Oregon State University and is an active member of the Art Director’s Club (ADC) and AIGA professional organizations.

Selected Clients

Beats by Dre
Jordan Brand
LiveStrong Foundation
Modell's Sporting Goods
National Football League
Oregon State University